The development of my country's mold industry has received increasing attention and attention. In products such as electronics, automobiles, motors, electrical appliances, instruments, meters, home appliances, and communications, 60% to 80% of parts and components rely on mold forming. It is understood that in recent years, with the accelerated transfer of manufacturing production bases to China, the rapid upgrade of China's manufacturing industry has driven the accelerated development of the mold industry.

Although the total amount of mold production in my country currently ranks third in the world, the level of design and manufacturing lags behind Germany, the United States and other countries as a whole, and in the international market competition, my country's mold industry lacks its own brand, resulting in poor overall competitiveness. Strong, it is very unfavorable to the development of my country's mold companies in the global economic market. Industry insiders pointed out that improving the competitiveness of my country's mold manufacturing enterprises and building independent brands in my country's mold industry have become the main problems facing the mold industry.

According to incomplete statistics, there are currently more than 2,000 machinery and hardware mold sales and service agencies in Guangdong Province, but only two or three companies have their own brands. Industry insiders pointed out that due to the lack of own brands, the average annual output value of molds created by each employee in China is about 10,000 US dollars per year, while most of the mold industry developed countries are 150,000 to 200,000 US dollars, and some even reach 250,000 to 300,000. Dollars. Generally speaking, most domestic mold manufacturing companies have weak development capabilities and no brand, resulting in poor economic benefits and often in a passive position in the market.

In order to enhance its own competitive strength and build its own brand, the mold industry is constantly improving the technical level of the industry, while making full use of the advantages of the mobile Internet to create a good corporate brand image, so as to achieve the goal of enhancing the soft power of corporate competition.